Peer-to-peer marketplace (private)

Turo

Not a staffed airport brand. Hosts list their own cars; guests book through an app.

Snapshot

Turo, founded in 2010, lets private owners rent out vehicles through its website or app. On Feb. 13, 2025, it withdrew plans for an IPO, ending a wait that began with a public filing in January 2022. CEO Andre Haddad said the board decided it was not the right time and that revenue had grown from $150 million in 2020 to $958 million in 2024.¹

As of September 2024, Turo reported 150,000 active hosts globally, 350,000 active vehicle listings, and 3.5 million active guests, with operations in the U.S., Canada, Australia, and France (Haddad also mentioned the U.K. as a market in his statement).¹ The company had been profitable on net income since 2022, including $154.7 million in 2022 and $14.7 million in 2023.¹

TechCrunch noted that Turo’s decision came one day after peer-to-peer rival Getaround shut down its U.S. operations.¹

How used cars are sold

Turo does not remarket a corporate rental fleet the way Hertz or Enterprise do. Cars belong to hosts. When a host sells a car, that is a private or dealer sale, not a Turo Car Sales channel.

What this means at the counterIf you work a traditional airport brand, Turo is competitive pressure in city and neighborhood markets more than at the ConRAC desk. If you are a host or work Turo support, delivery, parking rules, and insurance questions replace ready-line and fuel logs. The Houck Act is written around rental companies with fleets of covered vehicles — Turo’s host model is different; do not assume the same process without checking current law and Turo’s own policies.

Latest Turo headlines

Sources

TechCrunch, “Turo scraps plans for an IPO,” Feb. 13, 2025