Taylor family, St. Louis
$39 billion FY25 revenue, 2.4 million+ vehicles, 9,500+ locations, 90,000+ team members, nearly 67 million rental transactions.1 CEO: Chrissy Taylor.
Enterprise · National · Alamo
Brand directory
Who owns which counter.
Same parent often means a shared fleet, shared recall rules, and separate reservation systems. Know which family you are standing in.
NASDAQ: HTZ · Estero, Florida
Hertz, Dollar, Thrifty, and Firefly, about 11,000 locations in 160 countries. CEO: Gil West. Hertz Car Sales is the used-car retail arm.
NASDAQ: CAR · Parsippany, New Jersey
Avis, Budget, Zipcar, plus Payless and other local brands, about 10,000 locations in about 180 countries. CEO: Brian Choi.
Volkswagen-related ownership
Main brands listed by a 2026 competition filing: Europcar, Goldcar, and Fox Rent A Car. Volkswagen notified the European Commission on Oct. 13, 2026, that it would acquire sole control of Europcar.
Pullach, Germany
Premium-focused brand with more than 2,300 branches with franchise partners. H1 2026 revenue EUR 2.12 billion.
Peer-to-peer marketplace
Hosts list their own cars. Not a staffed airport counter in the classic sense. IPO withdrawn February 2025.
Enterprise figures: Enterprise Mobility financial information and FY25 recap.