Enterprise

Snapshot

Enterprise Rent-A-Car launched in 1957 and is the flagship brand of Enterprise Mobility. The parent says it serves business and leisure travelers through airport and neighborhood locations and that the Enterprise brand also spans truck rental, carsharing, fleet management, and car sales.¹

Enterprise Mobility (Taylor family of St. Louis) reported $39 billion in fiscal 2025 revenue, more than 2.4 million vehicles, 9,500+ locations, 90,000+ team members, and nearly 67 million rental transactions, up more than 6%. President and CEO: Chrissy Taylor.^{2 3}

In FY25 the brand launched its first global campaign, “Here For It.” The rental brands entered Thailand via franchise partners, with Taiwan and Bahrain planned for FY26.^{2 4}

How used cars are sold

Enterprise Car Sales opened five U.S. dealerships in FY25, reaching 166 locations, with more planned in FY26, and said a new digital platform was planned for 2026.² It advertises no-haggle pricing, a 7-day/1,000-mile buyback, a 12/12 limited powertrain warranty, and inventory that may come from the Enterprise Rent-A-Car fleet.⁵ A May 2026 report on an expanded Pennsylvania site said shoppers could browse more than 12,000 vehicles online.⁶