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Hertz Global Holdings

Dollar

Hertz’s smart-value brand for families, leisure travelers, and small business — mostly at airports.

Snapshot

Hertz’s FY 2025 10-K calls Dollar the “smart value brand,” marketed as a smart choice for financially focused travelers who want a dependable car. Its core focus is family, leisure, and small-business travelers through the airport channel in the U.S. and internationally. Tagline quoted in the filing: “We never forget whose dollar it is.”1

Hertz acquired Dollar Thrifty Automotive Group in 2012.2 Dollar, Hertz, and Thrifty generally maintain separate airport counters but share one fleet.1

A May 6, 2026 Aeroplan partnership lets members earn points on rentals with Hertz, Dollar, and Thrifty.3

How used cars are sold

Off-rent Dollar units are part of the shared Hertz fleet and can flow through Hertz Car Sales (online, Amazon, eBay, TestDrive+) or wholesale channels. There is no separate Dollar used-car storefront of note.

Sister brands: Hertz · Thrifty

What this means at the counterDollar customers are shopping value. Be precise about prepaid extras, fuel, and young-driver rules. Because the fleet is shared, a Hertz-side recall or scanner policy can pull a Dollar-tagged car just as fast.

Latest Dollar headlines

    Sources

    1. Hertz FY 2025 Form 10-K
    2. Dollar, Corporate Background (2012 acquisition)
    3. Aeroplan / Hertz partnership, May 6, 2026