RCI Rental Car IntelFor people who work the lot
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Enterprise Mobility

National

Premium airport brand for frequent travelers who want to bypass the counter.

Snapshot

Enterprise Mobility describes National as a premium brand for frequent airport travelers who want time savings on personal and business trips.1

Emerald Aisle is presented as the fastest way to rent in the U.S. and Canada: reserve online, skip the counter, pick your own car in the reserved class, and drive away. Emerald Club is called the industry’s first comprehensive frequent-renter program.1

Parent scale (all brands): $39 billion FY25 revenue, 2.4 million+ vehicles, 9,500+ locations.2 3

How used cars are sold

The parent remarkets through Enterprise Car Sales (166 dealerships after FY25).2 There is no separate National-branded used-car chain; Enterprise Car Sales says inventory may include vehicles from the Enterprise Rent-A-Car fleet.

Sister brands: Enterprise · Alamo

What this means at the counterEmerald Club members expect an aisle, not a lecture. If cars are on recall hold or still wet, the aisle looks empty and loyalty scores fall immediately. Tag holds clearly and keep the right class on the line.

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