Avis Budget Group

Budget

Value brand launched in 1958, aimed at leisure travelers looking for a bargain.

Snapshot

Avis Budget Group says Budget has offered “outstanding value since it was launched in 1958” and is one of the world’s best-known car rental brands, with approximately 3,500 locations in more than 120 countries. Many customers are leisure travelers looking for a bargain.¹

Parent Q3 2026 snapshot (shared with Avis, Payless, and Zipcar): $3.436 billion revenue, 74.0% utilization, 706,717 average fleet, CEO Brian Choi.²

How used cars are sold

Used-car retail is marketed alongside Avis at Avis Car Sales / Budget Car Sales. Wholesale and dealer-direct channels are also part of the parent’s remarketing toolkit.

Sister brands: Avis · Payless · Zipcar

What this means at the counterBudget renters compare price first. Be explicit about what’s included. At consolidated airports you may share a building with Avis and Payless — know which counter a reservation belongs to before you start the contract.

Budget

Snapshot

How used cars are sold

Latest Budget headlines

Sources