Europcar Mobility Group

Fox

U.S. value brand acquired by Europcar in 2019, now listed alongside Europcar and Goldcar in the group.

Snapshot

Europcar Mobility Group announced on Aug. 6, 2019, that it had acquired Fox Rent A Car to gain a direct presence in the U.S., which it called the world’s biggest car-rental market.¹

A 2026 Morocco competition filing on Volkswagen’s bid for exclusive control of Green Mobility Holding listed the Europcar group’s main brands as Europcar, Goldcar, and Fox Rent A Car.²

When LAX opened its Rental Car Center on March 11, 2026, Fox was one of the 12 on-airport brands. LAWA quoted Fox calling the move “a landmark moment” and “a new era” for how its Los Angeles customers experience car rental.³

How used cars are sold

Fox units are remarketed as part of the wider Europcar group fleet. There is no widely advertised standalone Fox used-car retail chain comparable to Enterprise Car Sales or Hertz Car Sales.

Parent brand: Europcar

What this means at the counterFox is a value/on-airport competitor to Dollar, Budget, Payless, and Alamo. At LAX you now sit inside the same consolidated building as those brands — know your ready-line and your shuttle rules. Customers chose Fox for price; explain fees early.

Fox

Snapshot

How used cars are sold

Latest Fox headlines

Sources