Enterprise Mobility

Alamo

Value-oriented leisure brand, especially for airport and inbound international travelers.

Snapshot

Enterprise Mobility describes Alamo as a value-oriented brand known for everyday low rates at popular destinations. It primarily serves airport leisure travelers and is “one of the largest car rental providers for international travelers visiting North America.”¹

Enterprise, National, and Alamo were introduced through franchise partners in Thailand in FY25, with Taiwan and Bahrain planned in FY26.²

How used cars are sold

Used-car retail sits with Enterprise Car Sales (166 U.S. dealerships after FY25), not a separate Alamo storefront.²

Sister brands: Enterprise · National

What this means at the counterAlamo queues are often first-time U.S. renters. Budget extra time for licenses, extras explanations, and prepaid vs. pay-later confusion. These customers also shop Dollar, Budget, Payless, and Fox.

Latest Alamo headlines

Sources

Enterprise Mobility, Our Brands
FY25 recap